The Butter Skin Trend Is
Taking Over—Here’s How
to Get the Look

BUT FIRST, WHAT EXACTLY IS BUTTER SKIN?

There’s glass skin, dewy skin, even cloud skin—but the latest complexion craze making waves? Butter skin. And unlike some of its ultra-glossy predecessors (remember dolphin skin?), this trend is all about soft-focus radiance: think skin that looks hydrated, bouncy, and smooth—like butter. But don’t let the name fool you—this is not about oily skin. The butter skin trend is rooted in skin that’s well-nourished, baby-soft to the touch and visibly plump with moisture.

It celebrates skin that looks and feels healthy—think refined in texture, deeply moisturized, plush, smooth to the touch and subtly glowing (without looking shimmery or shiny). It’s less about “shine” and more about suppleness and bounce.

Unlike trends that call for a 10-step product lineup, butter skin is achievable with a just a few skin-loving essentials—carefully selected to help boost hydration, support skin’s barrier and smooth uneven skin texture. So whether you're skincare-obsessed or new to the game, we have everything you need to build your butter skin routine—starting with the most essential step: cleansing.

Our Butter Skin Routine

STEP 1: DOUBLE CLEANSE

The foundation to butter skin is a deep double cleanse, which helps rinse away makeup, impurities, and buildup. This two-step ritual starts with an oil-based cleanser like a cleansing balm, followed by a water-based face wash to clear the way for the formulas that follow.

Start with our Youthtopia™ Apple Butter Cleansing Balm—a makeup melter balm formulated with Apple Seed Oil, Glycerin and Shea Butter. It effortlessly dissolves long-wear makeup and impurities without drying or stripping skin—leaving skin feeling comforted, not tight. Follow with Checks and Balances™ Frothy Face Wash —a fan-favorite cleanser—to gently purify pores of lingering impurities, without disrupting skin’s natural balance.

Pro tip: Gently massage the balm into dry skin in circular motions to help melt away impurities and makeup.

STEP 2: REFINE/EXFOLIATING

After cleansing, it’s time to exfoliate and smooth with Youthtopia™ Refining Apple Peel. Formulated with 100,000 Apple Stem Cells and Antioxidant-Rich Apple Peel Ferment, this lightweight, liquid exfoliant is bursting with over 100,000 Apple Stem Cells and is powered by our Apple Cider Vinegar + Glycolic Acid Complex to visibly refine pores and skin texture for a super smooth, radiant look. Over time, it helps visibly reduce dullness and uneven texture—the very things that get in the way of that coveted butter skin glow.

STEP 3: MOISTURIZE

There’s no such thing as butter skin without bounce—and that means making sure you’re using a bounce-boosting moisturizer like our Youthtopia™ Peptide Plumping Apple Cream. Whipped and lightweight, this daily hydrator visibly plumps skin with all-day moisture and strengthens skin’s barrier. Infused with an extract of 50,000 Apple Stem Cells, Peptides, and Apple Seed Oil, it also locks in hydration while targeting fine, dry lines for a visibly smoother, firmer feel.

Pro Tip: Apply it once in the morning and at night for the best moisture-plumping results.

STEP 4: EYE CREAM

Yes—butter skin is about under eyes, too. Use an eye cream that targets fine lines and supports moisture around the delicate eye area. Look for ingredients like Peptides, Hyaluronic Acid, or nourishing ingredients to keep this area looking smooth and refreshed.

STEP 5: SPF ALL DAY

Since butter skin is all about glow, sun protection is a non-negotiable—that’s because it helps protect the glow you already have. A daily broad-spectrum SPF is crucial to helping prevent sun-induced dehydration and damage so that your natural glow can come through. Opt for one that layers well under makeup or sits comfortably on bare skin. And don’t forget to reapply!

STEP 6: FACIAL MASKS

To help maintain your new, butter skin glow, incorporate a weekly face mask to replenish hydration or refine texture. We love a cream-based hydrating mask as a self-care moment and (butter) skin reset—in one.

Bonus Tips for Butter Skin

Tip 1: Stay hydrated. Drink water throughout the day to support skin from within.

Tip 2: Get consistent, quality rest. Sleep is when your skin does its deepest repair work. Aim for 7–8 hours a night to help your skin wake up looking refreshed and revitalized.