A: Microdermabrasion is a skin resurfacing procedure often performed by dermatologists. A tiny jet-stream of abrasive aluminum crystals is gentlty steered across the skin's surface to break apart surface layers of dead cells. The result is a fresher, healthier, rejuvenated complexion with improved surface quality. However, there is a downside. This aggressive exfoliation procedure can leave skin blotchy, discolored, red, inflamed and flaky; forcing patients to stay at home afterwards. Following the procedure, it is imperative that moisturiser be applied frequently and sunblock must be used daily for at least three weeks. Modern Friction™ gently delivers the benefits of this age-erasing exfoliation at home in one simple step without harsh, irritating chemicals.

A: To formulate Modern Friction™ we use a very sticky Rice Starch which helps to eliminate the superficial dead skin layers that cause dullness. To prove its efficacy, we tested Modern Friction™ against clinical microdermabrasion, and when we compared results, we saw an instant increase in skin radiance - just what you'd expect from microdermabrasion. However, with Modern Friction™, there was virtually no redness or irritation, and when we asked our panelists whether they would consider using Modern Friction™ instead of microdermabrasion and almost all of them said they would.