In 1992, Evelyn H. Lauder launched the Campaign to bring global awareness to breast cancer, and to save lives. She co-created the Pink Ribbon, now recognized as the worldwide symbol of breast health.

The Estée Lauder Companies’ Breast Cancer Awareness Campaign is a worldwide effort in 70+ countries that spreads awareness about breast health, and the life-saving benefits of early detection.

To date, the Campaign has raised over $38 million and made possible 152 medical research projects around the world, funded through The Breast Cancer Research Foundation®.

Devoted to defeating breast cancer through education and medical research. Visit and join us at
raise millions of dollars for The Breast Cancer Research Foundation® (BCRF), an independent not-for-profit organization founded by Evelyn Lauder in 1993, dedicated to funding clinical and translational research at leading medical centers worldwide.

Currently, 91 cents of every dollar spent by BCRF is directed to breast cancer research and awareness programs. To date, BCRF has raised more than $450 million to support research that will help lead to prevention and a cure in our lifetime.

For more information about BCRF, visit
Take action in the fight against breast cancer together.

Invite your friends to join your Circle of Strength, upload a photo or tag a post with #BCAstrength.
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